Parfois here&now
Graphic design and brand activation for the Parfois FW'19 collection presentation event with Art as the main inspiration.
Parfois Here & Now was set in an ephemeral space, open to the community. Inspired by the concept of FOMO (Fear Of Missing Out), this was an event set in a pop-up art gallery, curated by Parfois. This was a way to bring fashion, art, music and cinema together, and to position it as a wide-ranging and inspiring trend-setter.
CLIENT: Parfois
YEAR: 2019
AGENCY: Mojobrands
PROJECT MANAGER: Mafalda Correia
CREATIVE DIRECTOR: Tiago Barquinha
ART DIRECTOR: Rafaela Abreu
GRAPHIC DESIGN: João Godinho,Liliana Rodrigues, Rafaela Abreu
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